171. The Best-Practice Strategy Most Brands Ignore — And How got2b Used It to Drive Growth

Co-creation is a best-practice strategy in inclusive marketing — but most brands don’t use it consistently or effectively.

In this episode, I sit down with Luis Valadez, Senior Brand Manager at hair care brand got2b, to explore how the brand leans into co-creation to build deeper trust, drive consumer engagement, and fuel growth.

If you want to learn what it looks like to put inclusive marketing into practice at a global level, this conversation is a must-listen.

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got2b - https://www.got2b.com/about/co-creation.html