The PRMA Insurance Thought Leaders Insight Series with Spencer Houldin, alongside leading thought leaders in the industry, aims to examine the insurance terrain, identify solutions to navigating the bumpy roads and provide a roadmap that guides risk management professionals in the right direction. This episode features Ross Buchmueller, President and CEO of PURE Insurance. Ross discusses topics ranging from lessons he learned working under industry legend, Hank Greenberg, to the power of the reciprocal model and when it works best, and his thoughts on the hard market--whether it is here to stay and advice for future proofing the HNW homeowners industry.

Spencer M. Houldin is the President of Ericson Insurance Services. He has 30 years of experience as a personal insurance advisor and leads Ericson’s high net worth personal insurance division.