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What Next | Behind the Democrats’ Losing Strategy

Jul 15, 2025
Ben Mathis-Lilley, a senior writer at Slate and author of "How Strategist Brain Took Over the Democratic Party," discusses the Democratic Party's faltering electoral strategies. He critiques the reliance on consultants who prioritize polling over real voter needs. Mathis-Lilley highlights historical missteps, the shift from grassroots activism to financial backing, and the internal divide that complicates unity. Ultimately, he emphasizes the need for the party to engage authentically with voters to rebuild its identity and effectiveness.
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INSIGHT

Democratic Party's Structural Decline

  • The weakening of local Democratic party structures began after the 1968 Chicago convention reforms.
  • People stopped engaging in local politics, replaced by TV and suburban lifestyles, leading to party alienation.
INSIGHT

Money & Strategy Over Local Groundwork

  • Political engagement shifted from local volunteer work to digital donations and online activism.
  • Most political spending bypasses the parties, favoring outside strategists who control campaign resources.
INSIGHT

Polling-Driven Campaign Strategy

  • The defining tactic was creating targeted TV ads based on polling to appeal to swing voters.
  • Strategy prioritized the right biography and tested language over substantive policy or governing.
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