Scale Up With Nick Bradley From Professional Athlete To Successful Entrepreneur - with Chris Gronkowski - Founder Of Ice Shaker
This week, Nick talks to Chris Gronkowski, a former professional athlete who’s made a huge impact in the world of business with the revolutionary Ice Shaker. As seen on ABC's Shark Tank, Ice Shaker has exploded in popularity. From a 1-bottle company to over 80 different SKU's, Ice Shaker has grown from $80,000 in sales before Shark Tank, to over $3,000,000 in less than a year after airing.
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KEY TAKEAWAYS
- A work ethic is a vital component in teaching discipline, value and responsibility. By instilling this as early as possible, we maximise out potential for each day.
- Identifying a need is crucial in developing an idea to take to market. Focus on the needs around you and identify the gap in the market that isn’t serving those needs.
- Marketing is an art. Having a large audience isn’t a guarantee of business success. Reaching your customers is a process of research and applying data creatively to your marketing plans.
- Being a professional athlete requires determination and grit, achieved through a focussed mind-set. Business is the same. We must train ourselves in determination, building a determined mind-set that allows us to overcome the challenges ahead.
BEST MOMENTS
’Treat your coaches with respect. You never know when they will help you down the line’
‘We were able to source a lot of the products that we already had, and the journey began...’
‘At this point I knew I’d got ‘em!’
’There’s a theme here about showing up when you need to show up'
VALUABLE RESOURCES
Ice Shaker - https://www.iceshaker.com/pages/about-chris-and-the-gronkowski-brothers
Chris Gronkowski LinkedIn - https://www.linkedin.com/in/chris-gronkowski-053374124
The 6 Peaks Assessment
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD
Nick’s Facebook page: https://scaleup.vip/FB
Nick’s LinkedIn: https://scaleup.vip/LI
Nick's Instagram: https://scaleup.vip/IG
Scale Up Your Business, coaching/consulting: https://suyb.global