Playbook: How to lead through change with ATP chairman Andrea Gaudenzi

In a session recorded for SportsPro Live in April, SportsPro senior contributor Matt Rogan talks to Andrea Gaudenzi, the chairman of men’s tennis’ ATP. 

They discuss the challenges of taking sports organisations through internal and external change – updating the structures within the ATP and tennis, and addressing wider industry forces through the media and fan behaviour. Gaudenzi reveals how his experiences on the court, as a former world top 20 player, and in business, particularly in music when that sector was undergoing its own profound transformation, have informed his leadership style, his attitudes to managing and coordinating expectations, and his strategic vision for the game.

The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.