In this episode of The Barron Report, host Paul Barron talks with Randy Garutti, chief executive officer of Shake Shack, to discuss the innovation behind bringing the restaurant experience home with cook-at-home meal kits.
In the midst of the pandemic, Shake Shack partnered with Goldbelly to offer ShackBurger Kits which allows the company to keep their staff employed during this time. The kit includes eight burger patties, ShackSauce™, eight slices of American cheese and eight non-GMO Martin’s Potato Rolls all for $49. This experience has generated social media buzz as many consumers have taken to sharing their at-home experiences.
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