The Globalist

Can Swiss negotiators seal a new trade deal with the US?

4 snips
Nov 14, 2025
Jan-Henrik Förster, Bloomberg's Switzerland bureau chief, dives into the complexities of Swiss-US trade negotiations, highlighting how Trump's tariffs have strained exports and the strategic moves Switzerland is making for tariff relief. Fiona Wilson, Japan bureau chief, discusses Japan's political scene, including Prime Minister Takeichi's contentious remarks on Taiwan and public reaction to her intense work ethic. Francis Collings shares insights on the French media landscape, covering the anniversary of the Paris attacks and political developments involving Sarkozy.
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INSIGHT

Tariffs Prompt Swiss Rethink

  • Trump's 39% tariffs on Swiss goods forced Switzerland to rethink its export-dependent model and diversify relationships.
  • Business leaders and new negotiators stepped in to directly lobby Washington to repair ties and seek lower rates.
ANECDOTE

Swiss Delegation's Holiday Setback

  • Jan-Henrik Förster recalled the Swiss delegation returning from Washington with a worse tariff deal than expected on a national holiday.
  • He described business executives like Partners Group founder travelling straight to the White House to lobby directly.
ADVICE

Change Tactics And Negotiators

  • Swiss negotiators shifted talks from the presidency to the economic ministry and changed their lead negotiators.
  • They also mobilised CEOs and elites to apply direct pressure on US decision-makers.
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