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Some Summary Notes;
- Apple's Value Offering
- Aural + Oral User Experiences with Siri etc. and developing mental models
- Apple Music is very weak vs Spotify for now
- Software & Hardware - Vertical Stack Integration
- Apple lets others cultivate the soil, then they plant their trees
- While letting others cultivate, Apple maybe missed a couple of big markets (TV and Cars as example)
#GR/DT
