Understanding Native Advertising and Content with Melanie Deziel

What sets apart good branded content? “Strategic tools, storytelling, and understanding your objectives.” Melanie Deziel helps brands and publishers better understand the shared goals and potential wins that are possible through native advertising. She’s worked with The New York Times, Time, Inc, Netflix, and more to do just that. We discussed all of this including her upcoming talk at Social Brand Forum 2016 on this week’s On Brand podcast. 

About Melanie Deziel

Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively. You can find Melanie on Twitter and elsewhere as @mdeziel.

Before we go, I want to flip the microphone around to our community …

This past week Victoria Taylor gave us a shoutout for the our recent episode featuring Brian Fanzo. Thanks for listening, Victoria!

Learn more about your ad choices. Visit megaphone.fm/adchoices