Achieving product vision isn’t just about where we’re going, it’s also about where we begin the journey. A clear vision should also provide a path toward resolution of problems when they arise, Esther Derby says. Product teams should find their vision aspirational, yet relatable to their work and their values as humans.

In this episode of the Product Momentum Podcast, Esther Derby joins Sean and ITX Innovation Lead Roberta Oare to discuss the leadership principles Esther has discovered in her career. Simple, but often overlooked, these principles help product leaders navigate the environment in which we work: how we define vision, the interpersonal dynamics on and between teams, and how we apply these principles to achieve sustainable transformation.

Examining our environment is especially useful for product people, Esther adds. “Talk about how things emerge and what conditions are present that will allow for something to take hold and take off. How do we create the conditions that allow us to align deeply with our customers? What are the conditions that currently exist for them? How can we shift those conditions to allow our product to become an integral part of their lives?”

Catch our entire conversation to hear Esther explain why –

Working on teams is messy.
Traditional job descriptions are not as well defined as we think.
Organizational structures and incentives get in the way of inter-team cooperation.
Working toward your vision is like planting a forest.

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