
Philly Tech Connect by Philadelphia Tech Entrepreneurs
Mastering Branding & Marketing with Zach Johnson EP12
Feb 15, 2024
Guest Zach Johnson, a branding and marketing expert, shares insights on effective strategies, transitioning to freelance, and the importance of client-centric design work. He discusses the evolution from mentors to offering comprehensive branding services and navigating challenges in sustaining business growth.
16:23
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Quick takeaways
- Effective branding and marketing strategies can transform a business's success.
- Transitioning to freelance work can spark creativity and growth opportunities.
Deep dives
Transitioning from Agency Work to Freelance Design
Zach Johnson-Mettlyn discusses his journey from working at an agency to transitioning into freelance design. He talks about his background in graphic design, including his experience at an agency in Scranton. Zach shares how he realized the importance of quality work for fair prices, which led to his decision to move towards freelance work.
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