Syntax - Tasty Web Development Treats Designing, Templating, Inlining and Sending Email!
9 snips
Feb 14, 2018 Discover the world of email management, from designing and templating to sending transactional and marketing emails. The hosts dive into efficient strategies for ensuring deliverability and overcoming common pitfalls with HTML email design. They explore tools like MailHog and MJML to streamline the development process while emphasizing the importance of user experience and reputation. Moreover, they share insights into maximizing open rates and enhancing content creation in email marketing, revealing the balance between simplicity and automation.
AI Snips
Chapters
Transcript
Episode notes
Wes's Email System
- Wes uses magic links for course access, simplifying account creation.
- He also built an account merging feature for users with multiple emails.
Scott's Email System
- Scott uses email for Level Up Tutorials subscriptions and purchases.
- He also sends marketing emails for new courses and site updates.
Transactional Email Advice
- Use transactional emails for one-time actions like password resets or receipts.
- Template, style inline, and send them through an email service provider to avoid spam filters.