Bloomberg Talks Amazon Prime VP Jamil Ghani Talks (Expanding) Prime Day Sales
Jul 9, 2025
Amazon Prime's transformation into a four-day shopping extravaganza is the hot topic this time. Jamil Ghani dives into how personalized deals are designed to enhance the member shopping experience. With a spotlight on health and grocery categories, there's a treasure trove of appealing products waiting for shoppers. Generative AI, including the engaging Rufus assistant, is being deployed to tailor recommendations. Plus, Amazon Prime's competitive edge in convenience and savings is underscored, especially for younger consumers.
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Prime Day Extended to Four Days
- Amazon extended Prime Day from two to four days to give members more time to shop millions of deals.
- The event features over double the deals at 50% off or more across 35 categories, boosting engagement.
Give Shoppers More Time and Personalization
- Members asked for more shopping time to explore millions of deals available in the Amazon store.
- Amazon also introduced AI tools to personalize shopping for both needs and wants during Prime Day.
Essentials Drive Growth and Variety
- Grocery and everyday essentials are Amazon's fastest-growing store segment with heavy investment.
- Prime Day deals on essentials and beauty products show shopping spans from needs to indulgences.