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The Town with Matthew Belloni
The Money and Power Behind the Oscars’ Red Carpet
Mar 6, 2024
Explore the financial dynamics of celebrities and luxury brands on the red carpet, the influence of social media on celebrity brand value, and the impact of fashion choices at events like the Oscars. Get insights into brand partnerships, contractual obligations, and the upcoming negotiations in the entertainment industry, with a hint of gossip about a certain A-list celebrity's attendance at the Oscars.
35:45
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Quick takeaways
- Celebrities use red carpet appearances to enhance brand partnerships and elevate their public image.
- Potential labor negotiations in Hollywood may lead to challenges including AI concerns and healthcare demands.
Deep dives
Big Brands and Stars on the Red Carpet
The podcast discusses the business dynamics and partnerships between fashion brands and celebrities on the red carpet, highlighting how stars like Greta Lee have elevated brands like Loewe through mutual exposure and partnerships. It delves into the intricacies of long-term contracts, one-off deals, and the influence of stylists in shaping red carpet appearances.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode