Bloomberg Talks Brookfield Asset Management Chair & CEO Bruce Flatt
Sep 10, 2025
Bruce Flatt, CEO of Brookfield Asset Management, dives into the company's innovative approach to insurance annuities and the evolving landscape of private credit markets. He discusses the vital importance of investing in AI infrastructure for a strong economy and the potential shift towards alternative assets in retail investments. Flatt also examines government involvement in these sectors, highlighting the interplay between strategic tech investments and national security.
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Insurance As An Investment Lever
- Brookfield is deploying its own capital into insurance annuities to back long-tailed liabilities with assets it knows well.
- The firm aims to make money from investing while minimizing insurance losses by aligning asset types to liabilities.
Position Between Peers
- Brookfield positions itself between Apollo and Berkshire Hathaway in insurance strategy, leaning more toward investment-led underwriting.
- The firm emphasizes an investment-first approach while managing insurance liabilities conservatively.
Go Deep On Retail Alternatives
- Target retail wealth as a long runway because alternatives are underallocated in retail accounts today.
- Build products and track records that fit into retirement and retail accounts to capture that growth.