Aaron Young: Lessons from a 40-Year Veteran on Building a Thriving, Unshackled Business (Part 2)

About Aaron Young:

Aaron Young, is a lifelong entrepreneur,  trusted advisor to CEOs and business owners, and creator of The Unshackled Owner a program for entrepreneurs looking to build a business and not just a glorified job.

Aaron is Chairman/CEO of Laughlin Associates, a 50-year-old company that has helped over 100,000 entrepreneurs start, grow, and profit from their businesses. This has given Aaron an ideal vantage point to observe common mistakes and successes in businesses .

In this episode, your hosts, Jason and Scott, together with Aaron Young discuss:

• Specificity in job descriptions and hiring
• Using loss leaders to attract clients
• Differentiating services and incentivizing sales
• Long-term thinking for enjoying wealth
• Serving the community for long-term success

Key Takeaways:

• Clearly define job roles and responsibilities when hiring, as vague job descriptions often lead to dissatisfaction and poor performance.
• Offering certain services at a loss can open the door to more profitable opportunities, however, the sales team must understand the true objective is to cross-sell high-margin products, not just sell the loss leader.
• Differentiate your offerings to avoid becoming a commodity.
• Invest in quality assets that appreciate over time, rather than constantly upgrading to the latest flashy purchases.
• Wealth follows when you focus on serving others because by consistently exceeding expectations and providing exceptional value, you'll build a loyal following and position your business for lasting success. 

"Serve more people. Do it, do a little bit more than they expect, charge a fair price, and exceed expectations. You'll get rich.” — Aaron Young

Connect with Aaron Young:  

Website: https://aaronscottyoung.com/ 

LinkedIn: https://aaronscottyoung.com/ 

Facebook: https://www.facebook.com/strategicthinkingpartner 

Twitter (X): https://x.com/aaronscottyoung 

YouTube: https://www.youtube.com/laughlinusa 

Connect with Jason and Scott:

Website:     https://henderxcapital.com/masteryourmillions

X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs 

Facebook:  https://www.facebook.com/groups/realestateinvestorsofutah 

Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

         @jasonihenderson https://www.instagram.com/jason.henderson/ 

Email: jasonchem@gmail.com, scott@henderxcapital.com