Chief Endurance Officer A Pedal-Driven Revolution - Ryan Fishel - Chief Endurance Officer w/ Greg McDonough - Episode # 103
Apr 4, 2025
33:03
How can leasing transform the bike industry? Today’s guest is redefining accessibility in cycling! Introducing Ryan Fishel, CEO of Sweet Spot Bike Leasing. Ryan partners with host Gregory McDonough to share how bike leasing makes high-quality bikes more attainable. He also delves into the industry’s shift toward leasing, its benefits for consumers and retailers, and the future of bike ownership
Takeaways:
- Conduct thorough market research to identify gaps and consumer demands. Be willing to pivot business models based on insights and trends.
- Utilize personal and professional experiences to shape business strategies. Draw parallels between sports/other interests and business principles to enhance strategic planning and resilience.
- Establish ongoing touchpoints with consumers to build long-term relationships. Use regular communication (e.g., monthly payments) to keep the brand top of mind.
- Value and actively maintain relationships with partners, including retailers and brands. Work towards mutually beneficial solutions that address the concerns of all stakeholders.
- Augment core offerings with additional services such as maintenance plans, insurance, and accessories. Ensure these services enhance customer satisfaction and provide additional revenue streams.
- Protect and enhance brand perception by offering alternatives to discounting, such as leasing. Ensure premium brand positioning through strategic pricing and value propositions.
Quote of the Show:
- " The mountain or the hill always ends, right? You're always gonna eventually get to the top." - Ryan Fishel
Links:
- LinkedIn: https://www.linkedin.com/in/jryanfishel/
- Company website: https://www.thesweetspot.com/
- Instagram: https://www.instagram.com/ryanofishel/?hl=en
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