Mission Matters Business Podcast with Adam Torres Jane Buckingham Talks Generation Gaps, Trends and What the Future Holds
Jane Buckingham, Founder and CEO of Trendera, was interviewed by Adam Torres on Mission Matters Marketing Podcast Jane Buckingham is a best-selling author and one of the most notable experts on marketing to Generations X, Y, and Z. Before founding Trendera, she founded Youth Intelligence, The Cassandra Report, and Trend Central, all of which she sold to CAA in 2003.. From an early age (her first book was published at 17), Jane hoped to provide a true “voice of the consumer,” using groundbreaking research techniques to better understand the emerging generations.. In both Youth Intelligence and Trendera, she has built companies that help educate brands about the differences in the generations as the brands develop strategies and tactics.
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