In this episode, we talk to Shrey Badhani to talk about the journey of Building Kapiva.
Kapiva is an Ayurveda 2.0 Brand that combines the two trends that we've written about previously: Ayurveda & Direct to Consumer.
We talk to Shrey about the initial thesis behind Kapiva, the pivot to becoming a consumer brand, their process in creating products and how they've scaled up the brand using a combination of D2C + Marketplace approach.
Do check out the episode if you're interested in D2C, Ayurveda or Consumer Brands.
The Indian Dream