The Happy, Everyday Investor / Ruth Henderson, Ep 326

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These days we’re spoilt for choice with all the various finfluencers doing their thing on blogs, podcasts, and YouTube channels: In one bucket, you have your brands employing podcasts as a content marketing technique and as a way to connect with their user base. In the other bucket, you have your everyday folks sharing their money and investing journeys out of enthusiasm rather than ambition.

The catagorisation could go on infinitely from here, all based on the topics people choose to niche down on – I love thinking through this though through the lens of Hypocrites temperaments or the 4 main personality types: Sanguine or the Otter, choleric or the Lion, melancholic or the Owl, and phlegmatic or Golden Retriever.

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