Jimmy Mogrip, the Global Director of Insights and Analytics at Podimo, shares his unique journey from behavioral science to data analytics. He discusses how Podimo's specialized teams—AI, Business Intelligence, and Insights & Analytics—drive business value. The conversation highlights the need for soft skills like problem translation and data storytelling over technical expertise. Mogrip also reveals how his team transforms data into actionable insights and builds trust through effective collaboration and communication.
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Jimmy's Unexpected Data Journey
Jimmy Mogrip transitioned from behavioral science and communications into data analytics by chance at a bank startup.
A day-long training on an analytics tool sparked his passion for working with real behavioral data.
insights INSIGHT
Flexible Tool Use in Data Team
Podimo supports data scientists using either Python or R based on preference and project needs.
R is preferred for complex statistical analysis, especially for those from academic backgrounds.
insights INSIGHT
Specialized Data Teams Structure
Podimo's data organization splits into three teams: AI, BI, and Insights & Analytics.
The Insights team focuses on deep analyses and actionable recommendations influencing product and business goals.
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The best data teams don't just provide reports—they uncover insights that drive real business value. But how do you transition from being a dashboard factory to becoming a strategic problem-solving engine?
In this episode of More than Numbers Live, we dig into the answer. Ollie Hughes sits down with Jimmy Mogrip, Global Director of Insights and Analytics at Podimo, to discuss how his team focuses exclusively on generating actionable insights that move the business forward.
In our conversation, Jimmy breaks down:
Why Podimo separated its data functions into three specialized teams: AI, Business Intelligence, and Insights & Analytics
How his insights and analytics team is able to focus solely on solving high-value business problems
The workflow for identifying opportunities and turning data explorations into actionable recommendations
Why soft skills like problem translation and data storytelling are more valuable than technical abilities when hiring for insights roles
Want to learn how Jimmy’s team at Podimo have mastered the art and science of data-backed problem solving? Don't miss this episode!
What you'll learn
[01:04] Jimmy's unexpected journey from behavioral science and communications into data analytics
[05:01] Inside Podimo's Google-heavy data stack: BigQuery, Looker, dbt, Python and R
[06:48] How Podimo structures its 20+ person data team across three specialized functions
[09:11] The origin story of the dedicated Insights & Analytics team and its focus on recommendations
[11:23] Finding the balance between exploratory analysis and delivering actionable insights
[16:09] Building trust through embedded analysts and early stakeholder collaboration
[19:26] Creating metric trees that connect squad-level work to company-wide business objectives
[22:10] The critical soft skills Jimmy looks for when hiring analytical problem-solvers
[24:18] Career advice: "A great data scientist never says 'Aha, I found it!' He always says 'Hmm, that's odd.'"
More than Numbers 