Into The Wild 397. The Secret to a Brand That Actually Lasts with Lori Harder
Let's get inside the mind of Lori Harder.
Lori is the Founder of Glōci. She is also the host of a top 25 podcast, an author, a speaker, and a coach. She's helped thousands of women through her events, courses, and memberships.
This special episode is taken from Lori's Q&A session at The Pink Skirt Project 2025. Through her answers, you'll learn how to elevate your brand, create the right audience and grow it, and find your core people (even when it feels awkward at first).
In this episode, you will learn about:
- The biggest growth move Lori made in her business (and why she did it).
- How to decide which strategy you should use to elevate your brand.
- The power of embracing exactly where you are for your audience.
- Why finding community is so important, especially in the age of AI.
- How getting in the right rooms with the right people can change your business.
- Why sharing experiences is so important for connecting with your core people.
- Why your most difficult moments are critical for shaping the person you want to be.
- The importance of going towards unfamiliar people who are different from you.
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Check out The Pink Skirt Project, happening June 11-12, 2026 in Kelowna, BC, Canada.
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