Marketplace Morning Report The Eaton Fire, six months on
Jul 8, 2025
Lucie Russo, Development Events Manager at Southern California Public Radio/LAist, shares her poignant journey after losing her home in the Eaton Fire. She discusses the emotional toll of rebuilding and the community's resilience in the face of adversity. The podcast highlights the complexities of navigating insurance claims, labor shortages, and the push for fire-resistant construction. Listeners are taken through personal narratives of displacement, showcasing the ongoing efforts of residents to rebuild their lives and secure a future for their families in Altadena.
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Prime Day Reflects Cautious Shopping
- Extended sales events like Amazon Prime Day aim to overcome consumer caution amid inflation and tariffs.
- E-commerce sales are expected to rise 28% over four days, driven by deal-seeking shoppers on necessities and tariff-affected goods.
Lucie Russo's Evacuation Story
- Lucie Russo and her family evacuated to her parents' house in Northern California after the Eaton Fire.
- Her kindergartner enrolled in the same school she attended as a child, showing a full-circle moment.
Rebuilding After the Fire Challenges
- Lucie Russo is planning to rebuild a bigger house in Altadena instead of replicating the old one.
- She faces uncertainty on costs and labor availability for fire-resistant construction due to tariffs and immigration issues.