Expanding Stories Beyond the Screen

Netflix is exploring how to expand the storytelling experience beyond the screen by creating immersive interactive experiences and consumer products based on popular shows like Bridgerton, Stranger Things, and Money Heist. These experiences allow fans to further engage with the shows, imagine themselves as part of the story, and connect with fellow fans. The Queen's Ball, a Bridgerton experience, was an example of a successful immersive event that transported attendees to 1813 London. Netflix is also venturing into global franchise building with shows like La Casa de Papel, or Money Heist. They are expanding the show's world through spin-offs, live experiences, consumer products, and even adapting the series in different regions like Korea. The focus is to drive passion, conversation, and create opportunities for audiences to actively participate in the stories they love.