The Kettering Model: Bridging Academia and Industry for Automotive’s Next Leaders

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Dr. Robert McMahan, President of Kettering University, started out as a kid with binoculars, staring up at the stars, fascinated by the unknown. Now, he's shaping the next generation of leaders who will drive innovation in the auto industry before they even step foot into the workforce. 

For Dr. McMahan, leadership isn't about power—it's about unlocking the potential of those around you. He believes a true leader creates an environment where people thrive, where great ideas don't just exist but move forward.

Too often, companies think they've built a culture of leadership because they've put values on a poster in a conference room, but when you ask employees what those values are, they can't tell you. Dr. McMahan is determined to change that. 

At Kettering, leadership is modeled, not just taught. Leaders must make tough decisions, but transparency matters—helping people understand why decisions happen so they feel connected to the bigger picture.

Kettering isn't your typical university. It operates on a co-op model, where students spend half their time in class and the other half working in the industry. This hands-on approach means graduates don't just have theoretical knowledge—they have actual experience solving problems inside organizations.

This model benefits students and keeps the university ahead of industry trends. Students rotate between school and work, bringing back insights about what's happening. That constant feedback loop helps Kettering adapt its curriculum to match the industry's ever-changing needs, making it one of the most future-focused universities in the country. 

But who is McMahan outside of work? He is a Joni Mitchell fan, an aerobatic pilot (not a great one, he admits), and a lifelong astrophysics nerd—he even had a poster of an astrophysicist on his wall in college. 

More importantly, he's the kind of university president who walks the halls, buys students coffee, and keeps the conversation going. Because leadership isn't just about decisions—it's about connection. 

Themes discussed in this episode:

• The role of education in shaping future automotive leaders
• Why the auto industry must shift from command-and-control to authentic leadership
• The key to building an organization with values that drive real cultural change
• How Kettering’s co-op model gives students real-world experience before graduation
• How future automotive careers will evolve and why students must adapt now
• The disconnect between academic learning and corporate expectations—and how to fix it
• The power of real-time industry feedback in keeping STEM education future-ready

Featured guest: Robert McMahan

What he does: Dr. Robert K. McMahan is the seventh President of Kettering University, where he has led a decade of transformation, strengthening its reputation as a leader in STEM and business education. With a background spanning academia, government, and venture capital, he has been instrumental in shaping innovation policy, technology investment, and engineering education. His career includes roles as a physics professor, science advisor to North Carolina’s governor, and senior strategist at In-Q-Tel. A recognized thought leader, he has contributed to groundbreaking astrophysics research and holds multiple patents, making a lasting impact on both education and technology development.

On Leadership: “I've always believed that leadership is really about facilitating the success of others. And you hear people say that sometimes it even sounds cliché, but it really is true. It's about unlocking the potential of the people that you work with because none of us is an island, and it's one of the things that we like to teach students here about leadership and about working in organizations. You can have the best idea in the world, and you can be the most inventive and creative person, but if you can't work with others if you don't know how to mobilize an organization and move an idea through that organization to create winners along the way to get ownership, you will be alone and you won't be successful no matter how good your ideas are.”

Episode Highlights:

[04:52] Leadership Isn’t About You: Forget the spotlight—real leadership is about creating the conditions for people to thrive. Dr. McMahan shares why the true mark of a leader is the success that follows them.

[07:20] Start with Actions, Not Words: Students see through empty talk—so if you want to teach leadership, you have to live it. Dr. McMahan explains why the best way to shape future leaders is by modeling the values you expect.

[09:36] Values That Stick, Not Collect Dust: If your values need a flowchart, you’re doing it wrong. Dr. McMahan explains why the best organizations boil their purpose down to a simple, undeniable driving force—one that people actually remember and live by.

[14:06] Lead Loud Enough for Them to Hear: Students don’t learn leadership through lectures—they learn by watching it in action. McMahan shares how modeling transparency, tough decision-making, and real accountability shapes the next generation of leaders.

[17:20] The Kettering Model: Fresh out of school, full of game-changing ideas… and then reality hits—corporate silos, endless processes, and a system that doesn’t care how smart you are. Kettering’s secret? Throwing students into the deep end before they graduate.

[24:02] The 12-Week Reality Check: Forget waiting years to update a curriculum—Kettering students bring real-world feedback straight from the field every 12 weeks, keeping the university ahead of the curve and the industry on its toes.

[29:39] Careers with No Map: Gone are the days of climbing the corporate ladder—now, the game is about navigating an ever-changing maze. Dr. McMahan lays out why the most valuable skill isn’t what you know, but how fast you can learn, adapt, and solve problems on the fly.

[32:27] Astrophysicists, Joni Mitchell, and Bad Aerobatics: Dr. McMahan opens up about his love for the cosmos, his not-so-perfect aerobatic flying skills, and the music that’s stuck with him since he was 18. Turns out, even university presidents have their obsessions.

Top Quotes:

[06:04] Robert: “To me, being a successful leader and what I really focus on is providing the framework, providing the support that allows the people that I work with to be successful because when they win, we all win.”

[10:55] Robert: “One of the ways that you motivate, that you really establish that vision for an organization like a university, is you bring everybody together and you guide them through that conversation. And you say, what is it about? What are we about?  And then, through that exercise, you develop a very concise and very small —with the emphasis on small—set of driving forces. You can call them strategic pillars, you can do whatever you want to, but something that everyone in the organization can articulate and say, "This is what we're about.””

[19:34] Robert: “All the soft skills we always talk about: communication, teamwork, all of these things, organizational behaviors. You can't teach those in a classroom. The university is actually not the right place. So, they built an educational model that said, "You're going to go to university, you're going to go to one of the top engineering schools in the country, but you're only going to spend half the time in the classroom. The other half of the time, you're going to be a professional—in an organization in a mentored way.”

[00:00] Robert: “When the entering class comes in as freshmen, we divide it into two groups. And because we're engineers, we call it the A section and the B section. These two groups enter a rotation. So, when the A section is here on campus, the B section is out in their professional placements in industry. And then, they rotate. And that rotation occurs about every 12 weeks. Now, one of the interesting things about this is students are not shy. They tell us. We're one of the few institutions, I think, that gets evaluated every 12 weeks as to whether or not we're being relevant. Because they'll come back and they'll say, "No, that's not what we're doing. That's not how it works." And so, we actually get that feedback every year, four times. It allows us to modify our facilities, the types of things we're teaching in the laboratories, the types of techniques as well as the curriculum, to suit the evolution of these industries.”

[30:32] Robert: “ In that older structure where you had kind of a long-term contract of "You join an organization, you stay with that organization, and you move up," you had very well-defined boundaries for skills and what you needed to do and how you would up-skill those as you move through the organization. It's no longer true. Students have to prepare for a different kind of professional reality. At the end of the day, what is the university really teaching them? Is it the factual knowledge that they get out of a book or in a lecture? No, no, it really isn't. We are teaching that, of course, but what we're really teaching is the habits of mind—the resiliency, and the flexibility, and the ability to decompose complexity. Take a very complicated system, break it apart into tractable pieces, solve those problems, and then put it together and have a solution.”