The Importance of a Personal Brand with Lee-Ann Perkins & Joel Campbell – Feature Episode

In this extra special episode, I am joined by not one but TWO amazing previous podcast guests, Lee-Ann Perkins, the Assistant Treasurer at Specialized Bicycle Components, a global leader in the high-end bicycle and bicycle components business and Joel Campbell, the Chief Financial Officer of TreviPay, the global B2B payments and invoicing network, based in Overland Park, Kansas.   

In this episode, we discuss the importance of having a strong personal brand and how to network effectively to ensure that you are successful in your career.  

Whether you have just started working in your chosen career path, you’re climbing the ladder, or even changing fields, do you ever feel that you need or can offer others a little professional help?  

This podcast is the perfect opportunity to hear from two industry experts on how networking and developing their personal brand has been a vital cog in their success journey. 

Achieving career success is about what you have done well, but also just as much about those who have partnered with you, helped you, guided you, and lifted you up along the way.  

Hear how our guests have benefited from being mentored and becoming mentors and how networking and personal branding have helped them land these mutually beneficial opportunities. 

Your network is your NETWORTH. 

The conversation is focused on the importance of building your network and the steps and habits that help you move outside of your comfort zone to build and strengthen your network.  

You can create a BRAND in minutes and destroy it in seconds. 

Learn from our guests as we discuss the importance of carving your path and developing your own personal brand. Know your assets, develop them, put them into practice and become known for your strengths. 

Lee-Ann Perkins 

Lee-Ann Perkins, CTP(CD), FCT is the Assistant Treasurer at Specialized Bicycle Components, a global leader in the high-end bicycle and bicycle components business.  

Originally from South Africa, she received her bachelor’s in Management Accounting before moving to the USA on expat assignment with her husband.  

She obtained an MBA with honours and, due to a continued interest in compliance and governance, Lee-Ann completed the inaugural Financial Compliance Certificate through Chicago-Kent Law School in 2016.  

In 2021 she was awarded the FCT fellow designation with merit from the Association of Corporate Treasurers in the U.K. 

Lee-Ann holds the Association of Finance Professionals (AFP) CTP and CTP (CD) Canadian certifications and is recognized as a Subject Matter Expert by the AFP serving on the CTP exam formulation committee since 2008.  

Lee-Ann has been a member of the AFP Treasury Advisory Group since 2017 and is a current Advisory Board member for NACHA.  

She has served on the Houston Treasury Management Association Board as President & Chairman and held various other committee roles over the years. 

Lee-Ann has been a Treasury practitioner for 18 years and held roles in increasing authority in Publicly traded Oil and Gas and construction industries. 

Joel Campbell 

Joel Campbell is Chief Financial Officer of TreviPay, the global B2B payments and invoicing network, based in Overland Park, Kansas.   

He leads the company’s Finance, FP&A, Accounting, Treasury, and Facilities & Procurement functions, with primary focus on managing all financial aspects of the business and the relationship with its private equity ownership team at Corsair Capital.  

Joel joined TreviPay from H&R Block in Kansas City, Missouri where he served as Vice President, Treasurer and Chief Risk Officer and led Block’s global Treasury and Risk Management functions, focusing on capital structure strategy, treasury operations, banking, rating agency, and debt investor relations, and the company’s insurance & risk management and ERM programs.  

Prior to H&R Block, Joel was Vice President & Assistant Treasurer at Western Union and held increasingly responsible positions in corporate Treasury at both Ameriprise Financial and Travelers. 

Since 2018, he has served on the School of Business Administration Advisory Council at Cedarville University and is Chairman of the Board for the Beyond Angel Network where he is a Founding Angel investor and Board Member.  

Joel also holds an M.B.A. in Finance from the University of Minnesota, Carlson School of Management, a B.A. in Accounting from Cedarville University, and is a Certified Public Accountant. 

On the podcast we discussed… 

• The careers of two industry experts and how networking and developing their personal branding has been an important part in their success journey 
• The benefits of being mentored and becoming mentors  
• Key tips and strategies for building and maintaining an effective network 
• How to build a strong personal brand and perfect your elevator pitch 
• How networking can help you out when you least expect it 
• Whether you need a personal brand if you’re not looking to change jobs or career paths  

You can connect with Lee-Ann Perkins and Joel Campbell on LinkedIn. 

Are you interested in pursuing a career within Treasury?  

Whether you’ve recently graduated, or you want to search for new job opportunities to help develop your treasury career, The Treasury Recruitment Company can help you in your search for the perfect job. Find out more here. Or, send us your CV and let us help you in your next career move! 

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