How the Trailer Park Podcast Got 10,000 Downloads in 6 Weeks
Oct 4, 2023
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Arielle Nissenblatt, a podcast enthusiast and producer, shares how her niche podcast, Trailer Park, gained 10,000 downloads quickly through direct outreach and promotion. She emphasizes the importance of spending time on editing and highlights the benefits of a super-niche podcast. Discover the strategies and tools they used, including creating audiograms and pitching themselves as guests on other podcasts.
The success of the Trailer Park podcast demonstrates the power of a super niche focus to attract a dedicated audience within the podcast industry.
Prioritizing the editing process and investing time in crafting a compelling narrative greatly enhances the impact and audience experience of a podcast.
Deep dives
Focus on a Narrow Niche for Podcast Success
Arielle Nissenblatt and Tim Biegas' podcast, Trailer Park, focuses exclusively on podcast trailers, demonstrating the power of a super niche podcast to attract a dedicated audience. By targeting creators and podcasters who want to create compelling teasers, the show taps into a skill that's increasingly valuable in the age of short-form content. The podcast's narrow focus allows them to connect with their audience more effectively, making it easier to curate content and stand out in a market of over 4 million podcasts.
Edit Your Podcast for Maximum Impact
Arielle and Tim prioritize the editing process to create a punchy and engaging show. Their bullet point format allows for organic conversations while providing structure and preparedness for critiquing the trailers. Putting ample time and effort into editing enhances not only the pacing and feel of the show but also ensures an informative and enjoyable listening experience for their audience. The Trailer Park podcast demonstrates that editing is more than just removing unnecessary elements; it is a powerful tool for crafting a compelling narrative.
Embrace Direct Outreach to Grow Your Podcast
A critical factor in the success of Trailer Park's rapid growth is the podcast's direct outreach and pitching strategy. Beyond social media promotion, Ariel and Tim engage in direct outreach to fellow podcasters, blogs, newsletters, and relevant communities. By aligning with others in their niche and leveraging podcast swaps, guest appearances, and blog posts, they tap into established audiences who are more likely to engage with their content. This approach highlights the effectiveness of personalized promotion efforts compared to relying solely on social media shares.
Arielle Nissenblatt eats, sleeps, and breathes podcasts.
Her main job is with a podcast company.
Her newsletter is all about podcast curation.
She runs a podcast community on Discord.
She loves podcasts so much that she, along with her co-host Tim Villegas, produce a podcast about podcasts. Well really, about podcast trailers specifically. It’s called Trailer Park.
You might think that this is too niche, but they got 10,000 downloads in just a few weeks. Their outreach process was crucial to achieving that goal. Read on to learn how they did it.
IN THIS ISSUE
Why a super-niche podcast is the path to success
Spending some time in the edit can greatly enhance your show
Pitching and direct outreach is still the best way to grow your podcast
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