Glam & Grow - Beauty Business Podcast Unrivaled Scents, Transformative Stories: A Journey with Glasshouse Fragrances Founder, Nicole Eckels
Founded in 2005 by Nicole Eckels, Glasshouse Fragrances emerged from her quest for exotic, transformative scents. A New Yorker turned Sydneysider, Nicole crafted her first candles in her kitchen, blending notes that whisked her away to distant places and moments. This passion unlocked a powerful sensory experience she was determined to share with the world. Today, Glasshouse reigns as the leading fragrance brand in the Southern Hemisphere, crafting exquisite fragrances designed to electrify the senses. Nicole continues to lead a dynamic team of over 200, and after nearly two decades in Australia, she’s back in New York City. Now, Glasshouse’s delightfully potent candles, diffusers, and indulgent personal fragrances—like the bestsellers “The Hamptons, Lost In Amalfi, and Kyoto In Bloom”—synonymous with luxury and quality—have finally made their debut stateside.
In this episode, Nicole also discusses:
- Creating the scented candle category down under
- Building their own factory and continuing to manufacture in house
- Creating timeless scents with a cheeky twist pushing the boundaries of the industry
- Letting the packaging do the work to attract the customer
- People First: Hiring the right talent as the key to success
- The magical allure of their festive holiday collection
We hope you enjoy this episode and gain valuable insights into Nicole’s journey and the growth of Glasshouse Fragrances. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.
Be sure to check out Glasshouse Fragrances at
www.us.glasshousefragrances.com
and on Instagram at
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