The PR Breakdown with Molly McPherson Original Sin: The Five Communication Sins That Created the Biden Cover-Up
Jake Tapper’s new book Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again is making headlines; not just for what’s in it. The backlash, the omissions, the PR fallout—it’s all part of a larger failure in messaging that started long before the first leak.
In this episode, I’m breaking down the five communication sins at the core of the Biden cover-up. It’s not about politics. It’s about power, spin, and what happens when leaders forget that concealment is not strategy.
You’ll hear:
- The five sins: from silencing to muting the messenger
- The Tapper media tour misfire
- Why crisis spin can’t beat truth—even with a teleprompter
- How these same mistakes show up in boardrooms, campaigns, and C-suites
This isn’t about politics or who you voted for. It’s about what not to do when people are watching...and when they’re not.
If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.
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