Thanks For Visiting 385. Finding Big Success With A Micro Resort: The Secrets To Experiential Hospitality with Isaac French
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Aug 15, 2024 
Isaac French, the visionary creator behind the stunning Live Oak Lake in Texas, shares his journey of building and selling a landscape hotel. He discusses how he achieved rapid success, selling for a million dollars a key, and emphasizes the importance of designing magical guest experiences. Isaac delves into the challenges of land development, innovative marketing strategies, and the power of passion in hospitality. His insights serve as a valuable guide for aspiring hospitality entrepreneurs looking to create memorable experiences.
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Born From a Dream to Reality
- Isaac bought a 5-acre jungle land for $133,000 near his home to build a Nordic-inspired micro resort.
- He opened the resort just 9.5 months later, overcoming injury and financial challenges along the way.
Airbnb Suspension Sparks Pivot
- After launching Live Oak Lake, Airbnb suspended Isaac's account without warning.
- He responded by leveraging Instagram giveaways to build direct bookings, gaining $42,000 bookings in a week and 5,000 followers.
Experiences Trump Luxury
- Experiential properties succeed by offering unique, magical moments guests crave beyond luxury or possessions.
- Creating a strong brand and word-of-mouth buzz makes the property one of a kind in a competitive market.