Building With Buyers: Startup Marketing and Growth Fueled By Customers 254 - How To Create A State Of The X Report (Should You?)
Lately, I’ve been intrigued by “State of The” reports. Many of them are examples of what good content looks like. Tommy Walker created his State of (Dis)Content report so naturally I wanted to learn exactly how he did it.
Tommy is founder at The Content Studio. The Content Studio is a content marketing consultancy focused on creating, developing, and improving content programs for growth-stage B2B startups and enterprises.
Here’s what we cover:
What's your approach to creating really good content;
The problem with good enough content;
The problem with perfectionism;
Walk me through the steps you took to create The State Of (Dis)Content;
How does this report tie directly into the sales process.
Tommy on LinkedIn: linkedin.com/in/tommyismyname
The Content Studio: www.thecontentstudio.com
The State Of (Dis)Content: www.thecontentstudio.com/the-state-of-discontent
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Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
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