There’s a reason things cost what they do — sneakers, pizza, you name it. Businesses put a lot of thought into how much they charge, because they have to consider their behind-the-scenes costs. But you might put just as much thought into what you’re willing to pay — so in a way, you get the final word on whether the prices are right. This week on the show, we’ll talk about how we value the things we buy. Plus, two Dollar Scholars talk to each other about their saving and spending habits, and we’ll hear pastry chef Duff Goldman’s idea for a pizza rover. Don’t forget to send us your questions about money and your ideas for what businesses you wish existed at Marketplace.org/million!