This podcast discusses data deletion services, privacy researcher Jeff Jockisch, data brokers, managing personal data, and the approach of Avantis Privacy. Topics include challenges of deleting personal data, importance of privacy and cybersecurity, and the role of technology like AI in safeguarding personal information.
Adventist Privacy focuses on location data deletion, offering unique services in data privacy protection.
Concerns over data broker practices are rising, with challenges in personal data deletion persisting despite legislative support.
Deep dives
Jeff Jockish's Journey to Founding Adventist Privacy
Jeff Jockish, a data privacy researcher and CEO of Privacy Plan, shares his journey into founding Adventist Privacy. Motivated by a news article revealing data brokers selling sensitive information like rape victims lists, Jeff began inquiring about data broker transparency. Discovering over 6,400 data brokers, exceeding FTC estimates, Jeff defines data brokers as entities monetizing vast consumer information.
Unique Services of Adventist Privacy - Location Purge and Signature Purge
Adventist Privacy offers distinctive services such as Location Purge, focusing on deleting location history from data brokers. Unlike other deletion services, Adventist Privacy targets deleting location data that requires mobile advertising IDs, offering a unique perspective on privacy. Their Signature Purge service dives deep into data deletion, utilizing comprehensive scans to opt users out from over a thousand data brokers.
The Public's Awakening to Privacy Concerns and Data Deletion Challenges
Jeff highlights the growing public concern over data broker practices, evident through legislative support like California's Delete Act. Despite increasing awareness, consumers face challenges in deleting personal data, as seen with anecdotes of arduous deletion attempts. The complexity of data broker opt-outs and intimidation tactics pose obstacles for individuals attempting to safeguard their privacy online.
This week’s episode of ADCG’s Privacy & Cybersecurity Podcast features a discussion with Jeff Jockisch about his new company, Avantis Privacy, which specializes in data deletion services. Jeff is a renowned privacy researcher, the CEO of PrivacyPlan and CPO of Avantis Privacy. In this episode, we discuss the daunting prospect of managing one’s personal data, data brokers and what they do, and the process of requesting personal be deleted. Jeff discusses the approach taken by Avantis Privacy and offers thoughts on anonymization and what is driving this type of service.
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