Befriending the Beast: How Small Suppliers Can Work With Walmart

Small or medium-sized suppliers looking to get their products into Walmart needn't fear the beast. Deserved or not, Wal-Mart Stores Inc. has a reputation for dictating terms to its suppliers both large and small. Assuming the latter can even get a foot in the door, it would seem unlikely that they would get much personal attention or desirable shelf space. There is a way to work with Walmart, however, regardless of your size. In this episode, we speak with Hari Ganapathy, vice president of business development with Dun Bradstreet Credibility Corp., and Jeff Clapper, chief executive officer of 8th Walton. They discuss how small and medium-sized suppliers can approach Walmart, as well as deal with the consequences of success: pricing pressures, access to capital and a continued presence on the retailer's shelves. There really is a way to become a trusted advisor and partner of the world’s largest public corporation. Find out ''why the best and worst day of your life may be getting into Walmart.''