Motley Fool Money Pixar & Disney: Spanning the Range
Nov 17, 2020
Dive into the intriguing world of Disney and Pixar, where artistic vision meets commercial pressure. Discover the dynamics of balancing creativity with the demands of the box office. Learn how Ed Catmull, co-founder of Pixar, navigates this complex landscape. The conversation reveals the challenges of producing original animation amidst a dominating industry. It's a fascinating exploration of how beloved films are created while keeping an eye on profitability.
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Balancing Commercial and Artistic Success
- Ed Catmull discusses Pixar's strategy for balancing commercial success with artistic risk.
- They intentionally develop a range of films, from low-risk sequels like Incredibles 2 to high-risk, unconventional stories like Ratatouille.
Commercial Success Enables Risk-Taking
- Pixar recognizes the importance of commercial viability for financial health.
- This allows them to continue taking risks on more creatively ambitious, less commercially certain projects.
