In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.

Timestamps

00:00 – Intro & why most builders fail on mobile
01:00 – Perspective’s path to €10 M ARR / 6 000 customers
02:30 – From web-design agency to quiz-funnel SaaS
06:00 – Interactivity, sunk-cost bias & personalization
09:30 – Page-speed math: 5 s vs 1 s loads
12:30 – Designing funnels that feel like native apps
17:30 – Best-fit customers: agencies & B2B teams
22:00 – Paid ads vs organic: guaranteed distribution
27:00 – Creative ops: turning 1 ad into 100 variants
33:00 – Dog-fooding Perspective to grow Perspective
38:00 – AI, “vibe-marketing,” and small-team scale
42:00 – Free 14-day trial & closing remarks

Key Points (to skim fast)

Mobile-first, one-page apps load ~1 s and behave like IG Stories.
Quiz/configurator flows lift conversions and qualify leads.
1 s load time ≈ 2.5× conversion—that’s a $1 M → $2.5 M funnel without extra spend.
Paid ads = best first lever for predictable, measurable growth.
Creative flywheel: launch 100 assets, kill 98, scale the 2 that print money.
Dog-food advantage: marketing uses Perspective daily, feeding product loops.

Notable Quotes

“A 90-second ad can change the trajectory of your entire business.” – Niels Klement“Remove the right friction—interactive questions—and conversions jump.” – Niels Klement“Paid traffic is guaranteed distribution. If the math works, keep printing customers.” – Niels Klement

Quick Funnel Framework

Craft an irresistible offer (free trial, template, case study).
Map the funnel steps backward from that goal.
Add interactive questions to personalize and pre-qualify.
Obsess over load speed and mobile UX.
Measure, prune, scale—let data pick winners.

Guest Socials
LinkedIn – https://www.linkedin.com/in/nielsklement/
Perspective – https://www.perspective.co/

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