This PODCAST reveals that the number-one thing women seek from men—above money, love, or commitment—is attention, and explains how both positive and negative attention powerfully shape female behavior. It then teaches the "soft next" technique: a controlled, strategic withdrawal of attention (followed by a calm resumption) to defuse drama, reset relationship dynamics, and elicit more compliant, affectionate behavior—while warning it must be executed correctly and fits specific relationship models.