BJJ Mental Models Ep. 363: Jiu-Jitsu for Belonging, feat. Kenny Kim
Nov 10, 2025
Kenny Kim, a fourth-degree black belt and founder of MatMade, dives into building community through jiu-jitsu. He shares insights on the importance of authentic engagement over technical skill and how storytelling can inspire connections. Kenny discusses overcoming imposter syndrome and emphasizes consistency in content creation. He highlights jiu-jitsu as a 'third place' for belonging and explains the unique social diversity fostered by the sport. Get ready for practical tips on nurturing strong bonds and creating a supportive environment!
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Origin Story Of MatMade
- Kenny Kim created MatMade after hearing many students' life-changing stories and funded a high-quality docu-series despite high costs.
- The project expanded into free YouTube episodes, shorts, and a 7,000-school directory to connect and inspire the jiu-jitsu community.
Connection Is Jiu-Jitsu's Core Value
- Connection becomes the true value of jiu-jitsu as people age beyond competitive goals.
- The mats serve as an excuse to build lasting human relationships and personal growth.
Hook With Technique, Deliver With Story
- Use technical videos as a hook, then deliver storytelling and resources to deepen engagement.
- Offer pathways (directory, books, local schools) so viewers convert from passive watchers to active participants.
