Let’s talk ABM cover image

Let’s talk ABM

23. Building an account-centric organization | Degreed

Apr 20, 2021
32:31

In this episode of Let's Talk ABM Declan chats to Amber Bogie, ABM Strategy Lead at Degreed about creating a culture where key accounts are at the centre of the organization.

Here's what they cover:

- How Sales Enablement unlocks ABM

- Why Degreed is evolving from ABM to ABX

- How Degreed measures the ROI of its ABM program

- Advice on how to succeed at Account-based Marketing

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