AB 017: Sports Business And Building The WNBA Brand With League President Laurel Richie

Drawing on her marketing and branding playbook, WNBA president Laurel Richie tells Jeffrey Hayzlett of the rewards and challenges of leading the nation’s top women’s professional sports league. Richie shares her journey from Madison Avenue, to the C-Suite of the Girl Scouts of the USA, to a speaking engagement that attracted the attention of the WNBA.

Learn more about your ad choices. Visit megaphone.fm/adchoices