Nodes of Design#99: Design for a Better World by Don Norman

Welcome to this extraordinary episode of Nodes of Design. Today, we have the rare privilege of hosting the venerable Don Norman, a luminary in the design world whose contributions have paved the way for countless others. A visionary, an author, a researcher, an educator, a cognitive scientist and a champion of human-centred design.

Don Norman is a legend in UX design. Since the 1960s, he has been at the forefront of human-computer interaction and human-centred design; His group coined the term "User Experience" while working as vice president of the Advanced Technology Group at Apple in the 1980s.

Don's legendary work has transformed the fields of cognitive science and usability engineering; he has a long legacy in academia, for example, at the University of California, San Diego, where he is a professor and head of the UCSD Design Lab. He co-founded the Nielsen Norman Group, a leading consultancy on User Experience. He is renowned globally for his book, 'The Design of Everyday Things', which continues to influence and inspire designers worldwide to focus on users in their work.

Throughout his extensive career, Don has always emphasized the importance of design thinking and the role of design in improving the human experience. His theories and methods have defined and revolutionized the user-centred design approach. 

Don discusses his newest book, 'Design for a Better World'. This book explores design's critical role in addressing some of the world's most pressing issues, from climate change and social inequality to global poverty.

We'll be delving into how designers can contribute to solving these grand challenges and how cross-collaboration with scientists, policymakers, and politicians can lead to better products and services. We'll also discuss the future of design in an age where AI is increasingly becoming a co-pilot in our design process. Lastly, for all our budding designers out there, Don will be sharing advice on how to foster an environmentally conscious design mindset, a skill that is increasingly important in our changing world.

This episode is a deep dive into the mind of one of the most influential figures in design, brimming with wisdom and insight. It's a must-listen for anyone passionate about design and those who wish to understand how design can contribute to a better world.

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