PLG (product lead growth) flips the traditional sales model on its head. Kai Mak, VP of Sales and Customer Success at Webflow, knows that an end-user-focused growth model isn’t just good for customers -- it’s also good for business. Learn how sales teams can influence product design, what it means to truly delight customers, and why the term 'product qualifying lead' will soon be common sales vocab.

Key Takeaways:

05:27 - What a product-led growth company(PLG) is

10:56 - Focus on the user experience - Bring support and customer success together

13:33 - Data Breakout: PLG companies scale faster once they hit 10 million ARR

21:03 - Leading a team with builder mentalities

27:23 - How Kai and his team use Gong

34:34 - Micro-Action: How to build a strong start for a product-led business

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Kai Mak: https://www.linkedin.com/in/kaimaksf/

How sales guides product-led growth