I spend exactly $0.00 dollars per year on Facebook and Instagram ads to promote my podcast. Instead I invest heavily into podcast player app ads which allow me to market directly to podcast listeners in targeted podcasting categories.
Check out episode 321 of Podcasting Business School as I discuss:
*Why I advertise on podcast player apps instead of FB and IG.
*One podcast player app that I recommend for banner ads.
*One audio ad app that you should AVOID using right now.
*Pro tips for optimizing your podcast player app ad budget.
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Get your FREE copy of my Podcast Growth Scorecard:
https://www.podcastingbusiness.school/scorecard
