How to Sell Advice 73. How to use done-with-you offerings to create efficiency and leverage around your expertise
As a marketing advisor, I’m biased towards done-with-you services.
While I see the merits in done-for-you work (freelance/agency style) or do-it-yourself (one-off strategy sessions and/or info products), the thing thay works best for me is clearly the done-with-you offering.
In this episode, I talk about the three ingredients required to make done-with-you work into a high-profit and low labour engagement.
The three ingredients include:
- Having a process for every engamenent
- Having pre-made training resources to help clients learn and do some things independently
- Working with a team of highly specialized partners to do the implementation for the client (and the benefits to everyone of doing so as a fiduciary advisor)
If you’re serious about selling advisory work, this is the trifecta that has worked extremely well for me and my clients, creating leverage and some degree of scale in my business.
Of course, all of this works best if you focus on a niche industry. But that doesn’t mean you can’t be a horizontal specialist, i.e. an SEO, designer, or even a copywriter.
Do you prefer one of the other forms of offerings in your business? A blend of everything? Feel strongly about an entirely different approach?
Let me know! My word isn’t gospel so let's share the nuances in the comments below.
—k