The Bridge with Peter Mansbridge Smoke, Mirrors and The Truth -- The Stretch Run Begins
Apr 22, 2025
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Debate Clips Missing in Ads
- Debate clips were surprisingly absent from prime-time TV ads during the campaign's final days.
- This absence reflects strategic shifts in campaign messaging and media utilization by parties.
Debate Strategies Reflect Image Goals
- Mark Carney avoided aggressive debate engagement to maintain an image of a knowledgeable leader.
- Pierre Poliev’s calmer debate style aimed to improve likability over attack-oriented campaigning.
Leader Visits Influenced by Strategy
- Leaders focus on competitive and logistical factors when deciding where to campaign in the final week.
- Visits to held ridings may aim to support regional momentum rather than signal trouble in those seats.