The Breakfast Club INTERVIEW: G Herbo Talks New Album 'Lil Herb,' Grief; Father's Passing, Family, Meek Mill, Funny Marco + More
Nov 6, 2025
G Herbo, a Chicago rapper and songwriter known for his raw lyrical style, shares deep insights about his new album 'Lil Herb' and the personal toll of grief after losing his father and brother. He discusses how music serves as a therapeutic outlet for his pain and reflects on his upbringing in a challenging environment alongside influential figures like Meek Mill. G Herbo also emphasizes the importance of mentoring younger artists and staying connected with his roots while pursuing independent success in the music industry.
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Betting On Yourself Changed Everything
- G Herbo says his breakout single came from betting on himself and releasing music independently on his own app before label support.
- That grassroots approach turned a studio freestyle into a life-changing radio record and royalties boost.
A Studio Moment That Blew Up
- G Herbo recounts recording casually in New York with Southside where he was told to "just rap" and that session produced a pivotal record.
- That relaxed, confident approach unexpectedly changed his life.
Invest In Radio Strategically
- Put money into radio and targeted promotion to get a record on playlists and change touring opportunities.
- One strong radio record a year can materially change an artist's career and income.
