The Do You Even Blog Podcast Opposite Content: The Secret to Viral Success(?)
Jul 17, 2024
Exploring the power of 'opposite content' in marketing using a viral YouTube video with 6M+ views in 7 days. Discussing how creating content that contrasts starkly with the mainstream can increase engagement and visibility. Highlighting the concept of 'opposite content' and its application in different niches for online success.
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Gooby and Dooby's Viral Video
- Gooby and Dooby's video has over 5.3 million views in 6 days despite being 48 minutes long with minimal editing and long pauses.
- The video is calming and slow, uniquely breaking typical YouTube norms for content and engagement.
Pete's Vulnerable Video Success
- Pete's 20-minute unedited, vulnerable video titled "The Honest Truth About My Business" triggered his first keynote speaking engagement.
- Although it only has around 1700 views, it remains one of his most engaging and successful videos.
Opposite Content Drives Success
- Both viral contents are examples of "opposite content," which means they differ starkly from typical niche content.
- Opposite content can succeed by breaking norms of what most creators produce within a platform and niche.