Making It with Jon Davids 218 - This simple website pulls in millions a day (steal the strategy)
Oct 7, 2025
James Camp, an internet marketing expert and entrepreneur, shares insights on creating high-revenue lead funnels. He discusses the impressive direct-response website injury.com and what makes landing pages convert, emphasizing the importance of clarity and premium domains. The conversation dives into the dynamics of affiliate marketing versus brand ownership and how vertical SaaS can innovate compliance in fintech. Additionally, James reflects on his midlife career pivot and the challenges of enterprise sales, underscoring the importance of building trust in marketing.
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Morgan & Morgan’s Origin Story
- Jon Davids traces Morgan & Morgan from a solo lawyer in 1988 to the biggest U.S. personal injury firm today.
- He highlights their early aggressive advertising and call-center scale as the origin of their lead machine.
Trust Compression Through Single-Path Funnels
- James Camp notes injury.com is pure direct-response with one funnel and heavy trust signals.
- The site removes choices and funnels visitors to a single lead form for injury claims.
One-Word Domains As Durable Assets
- James explains premium one-word domains (like injury.com) can be exceptional long-term assets and type-in traffic sources.
- He argues such domains rarely go to zero and can be solid investments for high-value verticals.
