SEASON 4 FINALE: S4.12/E70: When Do I Need An An Attorney, Mgr, etc? Defining an Artist's Traditional "Team" w/ Geraldine Zanaska
Jul 22, 2024
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Geraldine Zanaska, a music industry veteran, shares her vast experience navigating the evolving roles within an artist's team. She discusses when to seek professionals like attorneys and managers, underscoring the importance of clear communication and compensation agreements. The conversation highlights the significance of community support and collaboration in building a sustainable music career. Geraldine also touches on global differences in management commission structures and the critical role of live booking agents, providing valuable insights for aspiring artists.
An artist's traditional team includes a manager, business manager, and attorney, each fulfilling critical roles for career support and management.
Clear communication about songwriting splits is essential to prevent misunderstandings and foster healthy collaborations among artists and their collaborators.
Choosing a knowledgeable music attorney is crucial for navigating contracts and protecting an artist's rights, as opposed to relying on general legal representation.
Deep dives
Understanding the Role of an Artist's Team
An artist’s traditional team typically includes roles such as a manager, business manager, and attorney, each of which serves distinct purposes in an artist's career. A manager acts as a project manager for the artist's career, covering a wide range of responsibilities from bookings to personal support. A business manager is essential as an accountant specific to the music industry, handling finances, royalties, and budgeting for tours. An attorney is crucial during major rights agreements, ensuring the artist's interests are protected in contracts with record labels, publishers, and other entities.
The Importance of Communication in Collaborations
Clear communication regarding songwriting splits among collaborators is crucial before entering the studio. Addressing how compensation will be shared upfront prevents misunderstandings and resentment later on. For example, if one songwriter creates songs but brings in other musicians to help, discussing and agreeing on splits beforehand ensures all parties feel respected and valued. Establishing this level of transparency helps maintain healthy working relationships that can lead to more successful collaborations.
Navigating Legal and Financial Advice
Choosing the right legal representation is vital for an artist, particularly when navigating contracts and rights deals. It's advised that artists work with a music attorney who understands the intricacies of the industry rather than a general attorney, as they may lack specific musical knowledge. Additionally, artists should recognize that while having a family friend who is an attorney may seem cost-effective, it could inadvertently lead to costly mistakes if they are not familiar with music-related legalities. Knowledgeable music attorneys can help protect the artist's financial and legal interests in contracts and negotiations.
Building a Sustainable Career Without a Team
Even without a formal team, an artist can cultivate a successful career by leveraging their skills and understanding of the music business. Essential knowledge includes grasping music publishing, distribution, marketing strategies, and managing revenue streams. Additionally, it's important for artists to set realistic goals and timelines to ensure steady career progression. Advocating for themselves and communicating clearly about their needs and aspirations can help them grow organically, whether they wish to work independently or in collaboration with a team.
The Role of a Booking Agent in Live Music
A live booking agent is integral to an artist's touring activities, representing them and negotiating performance opportunities. They often work to secure festival slots, arrange tours, and connect artists with promoters to maximize revenue. Their commission typically falls around 10 percent of earnings from live performances, which incentivizes them to find the best opportunities for the artist. Artists should also remember that a booking agent's effectiveness often hinges on their extensive network within the live music space, making the right fit crucial for building a successful touring career.
We did it! You've made it to the final episode of how to build a sustainable music career & collect all revenue streams through this season's lens of a nine city UK tour. But what happens when it all becomes too much? This episode explores an artist's traditional team, when these roles are needed & how they are evolving in the modern era. To do so, Host Emily White chats w/ music industry veteran Geraldine Zanaska on her extraordinary career & beyond. Recorded live at The Institute of Contemporary Music Performance London.
Thank you SO much for joining us on our season 4 journey! We'll be back soon w/ special episodes & more seasons. To be first in the loop on live tapings join the show's email list HERE: https://bit.ly/SustainableList
Massive thanks to TheWRD from the Ivors Academy for making this tour & season happen! Supercharge your knowledge and career in the music business and in the live environment with 14 day kickstarters, 12 week bootcamps and a fully validated diploma. All Online. Maximum Flexibility. Maximum Impact." Get more info at TheWRD.uk.