In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of protein with Chris Battaglia, a seasoned expert and category lead for proteins at leading e-commerce retailer Hungryroot that aims to simplify healthy eating through personalized grocery shopping, utilizing AI to gather customer taste data for tailored meal suggestions. The company's socially responsible initiatives and commitment to reducing waste resonate with a diverse consumer base, focusing on high-quality options for various age groups and regions.

Discover the challenges faced by the meat industry, from navigating economic changes to maintaining impeccable quality standards. Chris reveals the crucial role of partnerships with suppliers who understand customer preferences and gives an overview of the role plant-based plays in his category.

Tune in now!

Listen in as Chris shares about:

Transition to Hungryroot
Insights from Meat Cutting Days
Experience at Central Market and Whole Foods
Private Label and Branded Products
Impact of COVID-19
Meat Industry Challenges
Humane Standards and Supply Chain
Engaging with Brands:
Consumer Feedback
Plant-Based Category
Brand Partnerships

Episode Links:

Hungryroot’s Website

Chris’s LinkedIn

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Show Links:

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Episode music by Super Fantastics

#132 Buyer Spotlight: Chris Battaglia, Protein Category Sr Manager, Hungryroot